On August 27, 2013, Facebook made sweeping changes to its Promotion Guidelines for Businesses. It's been over 2 years since the last updates to the Facebook Promotion Guidelines. The changes today may significantly change how businesses run promotions on the social network. What are the changes to the Facebook Promotion Guidelines? And how do [...]
Pinterest is one of the most popular social networking platforms, especially for people who are visual. Pinterest is currently the fastest growing social network, and if you're on it you know why. If you're not on Pinterest, you may not understand all the hype. Suffice it to say that Pinterest's digital "pin boards" have [...]
On Wednesday, November 14, 2012, Pinterest updated its Terms of Service (TOS) for both businesses and individuals as well as adding several other guidelines relating to how the site is used. Specifically, I'd like to address the Promotion and Marketing Guidelines. Pinterest now permits a business-level account and to guide businesses, these guidelines were added. [...]
On a weekly basis I find misdirected emails in my inbox. With a name as common as Sara, it's been happening to me for years. And now with blogging, there are so many with the same name it's easy to end up with an email not intended for you. Have you ever received an [...]
Frequently I am contacted by someone whose online work is being used without their permission. Whether it is an idea, a design concept, something from Twitter, a hot deal, a complete post, photos, graphics, it seems like there is a lot of taking going on. In addition, as many are trying to grow their [...]
Remember when you were a kid and your mom or dad told you "If you can't say something nice, don't say anything at all."? And then you rolled your eyes (with your head turned so they couldn't see you) and under your breath called your brother a jerk? OK, maybe it was just me. But, [...]
This week, on May 11, 2011, Facebook made some sweeping changes to their promotional guidelines. The Facebook promotion guidelines are much shorter, but still pack a punch. As such, I wanted to highlight the changes. To see the prior iteration of the guideline, check out my Blog Law post about the prior Facebook promotion guidelines. [...]
More and more I'm seeing giveaways that may not be fully compliant with federal or state laws governing giveaways. Whether online or off, there are a host of laws that every contest holder must follow or risk significant fines or, in some states, criminal prosecution. Giveaway laws in the U.S. cover sweepstakes, contests, and [...]
Now that you know contract law basics, I'd like to move on to the main issues of contract negotiation. Most contracts, regardless of who they're from, will have been crafted by a team of lawyers and heavily stacked in favor of the other party. It's just how it works. Most lawyers aren't in the business [...]
Most SEO experts suggest using at least one photo in every blog post. From an aesthetic perspective, it's a good idea, especially when the online photo has something to do with the content. Photos and images are especially important for storytelling. Remember that "A picture is worth a thousand words" adage? I always thought [...]