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So far Sara Hawkins has created 54 blog entries.

Legal Considerations of Cause Marketing

While many of us incorporate giving throughout the year, many businesses get in the giving spirit around holidays. It's awesome to visit clients who have donation boxes, angel trees, adopt-a-family boards, and other charitable programs for their employees to support. And who among us hasn't dropped donations in the red kettles as we're leaving the [...]

By | 2018-10-06T11:35:47+00:00 December 1st, 2015|Business Law, FTC Disclosure, Giveaways, Social Media|1 Comment

6 Key Takeaways From 2015 Update to the FTC Endorsement Guides FAQs

For the first time since they were first written in 2009 (and made public in 2010), the Federal Trade Commission (FTC) has updated its "What People Are Asking" page, which is a Q&A-type resource relating to the FTC Endorsement Guides and related online disclosure rules. The update provides further clarification related to how and why [...]

Trademark Basics Explained In Plain English

  Trademark law is a complex web of federal laws dating back to 1870. Trademark law covers words, phrases, logos, sounds, colors, and other ways businesses want to set themselves apart from their competitors and others in the marketplace. With the expansion of the internet and the ability to do business much more easily on [...]

By | 2018-08-27T11:21:53+00:00 March 3rd, 2015|Business Law, Trademark|7 Comments

Contests and Sweepstakes Law: 6 Mistakes You Are Probably Making And How To Fix Them

Contests and sweepstakes are powerful marketing tools. Whether it's a blog, website, or social network there is no shortage of people or businesses wanting to give things away to their community. And why not, people like to win free stuff. When it comes to giving things away and asking people to enter in some way [...]

By | 2018-08-27T10:52:02+00:00 February 12th, 2015|Business Law, Giveaways, Social Media|18 Comments

Facebook Update – Like Gating For Promotions To End November 5, 2014

Update for Facebook Promotions Running your sweepstakes or contest on Facebook may look different come November 5, 2014. In announcing updates to the Graph API, Facebook Software Engineer Harshdeep Singh included the Platform Policy changes in a post on the Facebook Developer Blog on Thursday August 7, 2014. While this is a more technical change [...]

By | 2014-08-08T15:02:18+00:00 August 8th, 2014|Blogging, Facebook, Giveaways, Social Media|9 Comments

The Difference Between Copyright and Trademark And Why You Need to Know

It's not uncommon to find a news article that misuses copyright and trademark, as if they are interchangeable. Sometimes, even lawyers misunderstand their differences. But you don't have to make their same mistakes. I'm here to help explain the difference between copyright and trademark and why knowing the differences is important for you as a [...]

By | 2014-06-09T06:00:17+00:00 June 9th, 2014|Business Law, Copyright, Trademark|10 Comments

Your Marketing Promotion Hashtag Is Not Appropriate FTC Disclosure

FTC Disclosure Regardless of the social network, hashtags (the # symbol for those who may not be sure what I'm talking about) are an important way to communicate additional information. Originally created so users can search topics, hashtags are now integral to marketing promotions on social networks. That means PR and brand professionals are thinking [...]

By | 2014-03-31T05:40:32+00:00 March 31st, 2014|FTC Disclosure|16 Comments