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Legal Considerations of Cause Marketing

While many of us incorporate giving throughout the year, many businesses get in the giving spirit around holidays. It's awesome to visit clients who have donation boxes, angel trees, adopt-a-family boards, and other charitable programs for their employees to support. And who among us hasn't dropped donations in the red kettles as we're leaving the [...]

By | 2018-10-06T11:35:47+00:00 December 1st, 2015|Business Law, FTC Disclosure, Giveaways, Social Media|1 Comment

Contests and Sweepstakes Law: 6 Mistakes You Are Probably Making And How To Fix Them

Contests and sweepstakes are powerful marketing tools. Whether it's a blog, website, or social network there is no shortage of people or businesses wanting to give things away to their community. And why not, people like to win free stuff. When it comes to giving things away and asking people to enter in some way [...]

By | 2018-08-27T10:52:02+00:00 February 12th, 2015|Business Law, Giveaways, Social Media|18 Comments

Your Marketing Promotion Hashtag Is Not Appropriate FTC Disclosure

FTC Disclosure Regardless of the social network, hashtags (the # symbol for those who may not be sure what I'm talking about) are an important way to communicate additional information. Originally created so users can search topics, hashtags are now integral to marketing promotions on social networks. That means PR and brand professionals are thinking [...]

By | 2014-03-31T05:40:32+00:00 March 31st, 2014|FTC Disclosure|16 Comments