While the United States Federal Trade Commission (FTC) has, over the past several years, slowly ramped up its enforcement of non-disclosure for paid (or otherwise compensated) endorsement by bloggers, influencers, and celebrities, their enforcement and oversight is limited to the US. And though social media and the web is global, other countries have not [...]
Native advertising rules were released by the Federal Trade Commission as many businesses started to wind down in preparation for the Christmas holiday. Without fanfare, the FTC issued its newest enforcement policy. Clearly aimed at native advertising, the Enforcement Policy Statement on Deceptively Formatted Advertisement, and the associated business guide, were issued on December [...]
For the first time since they were first written in 2009 (and made public in 2010), the Federal Trade Commission (FTC) has updated its "What People Are Asking" page, which is a Q&A-type resource relating to the FTC Endorsement Guides and related online disclosure rules. The update provides further clarification related to how and [...]