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Facebook Branded Content Policy Update March 30 2017

Facebook Branded Content Policy Update - March 2017 On March 30, 2017, the Facebook Branded Content Policy was quietly updated (again). The most significant change is that now only Pages or profiles with access to the Branded Content Tool (BCT) are permitted to post branded content. These are significant changes to both the original policy, which I wrote about when [...]

By | 2018-08-27T10:52:06+00:00 April 5th, 2017|Blogging, Facebook, FTC Disclosure, Social Media|8 Comments

Facebook Branded Content Policy – Update

On October 26, 2016, the Facebook Branded Content Policy was quietly updated. The most significant change was the addition of Verified Profiles to those who can use the Branded Content Tool. But there are a few small changes to the original policy, which I wrote about when the policy was introduced. Facebook Branded Content Policy Update [...]

By | 2018-09-01T14:35:28+00:00 November 16th, 2016|Facebook, FTC Disclosure, Social Media|1 Comment

Canada Rolls Out FTC-style Endorsement Guidelines Beginning 2017

While the United States Federal Trade Commission (FTC) has, over the past several years, slowly ramped up its enforcement of non-disclosure for paid (or otherwise compensated) endorsement by bloggers, influencers, and celebrities, their enforcement and oversight is limited to the US. And though social media and the web is global, other countries have not followed [...]

By | 2016-08-29T06:00:13+00:00 August 29th, 2016|Blogging, Business Law, FTC Disclosure, Social Media|1 Comment

Facebook Branded Content: What Marketers and Influencers Need To Know

UPDATE: On October 26, 2016, Verified Profiles were added to the Facebook Branded Content Policy, allowing those with a Verified Profile to utilize the Branded Content Tool. Throughout April (2016), the new Facebook Branded Content Policy was introduced to allow those with a Verified Page to post specific types of content. Branded content is not new to [...]

By | 2018-08-27T10:52:04+00:00 May 11th, 2016|Facebook, FTC Disclosure, Social Media|7 Comments

FTC Native Advertising Rules and Guidelines In Plain English

Native advertising rules were released by the Federal Trade Commission as many businesses started to wind down in preparation for the Christmas holiday. Without fanfare, the FTC issued its newest enforcement policy. Clearly aimed at native advertising, the Enforcement Policy Statement on Deceptively Formatted Advertisement, and the associated business guide, were issued on December 22, [...]

By | 2018-08-29T14:12:31+00:00 December 28th, 2015|Business Law, FTC Disclosure, Social Media|0 Comments

Legal Considerations of Cause Marketing

While many of us incorporate giving throughout the year, many businesses get in the giving spirit around holidays. It's awesome to visit clients who have donation boxes, angel trees, adopt-a-family boards, and other charitable programs for their employees to support. And who among us hasn't dropped donations in the red kettles as we're leaving the [...]

By | 2018-10-06T11:35:47+00:00 December 1st, 2015|Business Law, FTC Disclosure, Giveaways, Social Media|1 Comment

6 Key Takeaways From 2015 Update to the FTC Endorsement Guides FAQs

For the first time since they were first written in 2009 (and made public in 2010), the Federal Trade Commission (FTC) has updated its "What People Are Asking" page, which is a Q&A-type resource relating to the FTC Endorsement Guides and related online disclosure rules. The update provides further clarification related to how and why [...]

Your Marketing Promotion Hashtag Is Not Appropriate FTC Disclosure

FTC Disclosure Regardless of the social network, hashtags (the # symbol for those who may not be sure what I'm talking about) are an important way to communicate additional information. Originally created so users can search topics, hashtags are now integral to marketing promotions on social networks. That means PR and brand professionals are thinking [...]

By | 2014-03-31T05:40:32+00:00 March 31st, 2014|FTC Disclosure|16 Comments

2013 FTC Dot Com Disclosure Updates and What They Mean For Marketers

FTC Disclosure and Online Marketing On March 12, 2013, the United States Federal Trade Commission (FTC) released the long-awaited Dot Com Disclosures. The FTC Dot Com Disclosures guide provides guidance for online and mobile advertisers. Last released in 2000, the internet back then looked very different than it does today. Even now, after over a [...]

By | 2013-03-15T06:00:54+00:00 March 15th, 2013|FTC Disclosure, Giveaways, Social Media|16 Comments

5 Legal Considerations For Your Pin It To Win It Promotion

Pinterest is one of the most popular social networking platforms, especially for people who are visual. Pinterest is currently the fastest growing social network, and if you're on it you know why. If you're not on Pinterest, you may not understand all the hype. Suffice it to say that Pinterest's digital "pin boards" have given [...]

By | 2012-12-10T14:22:20+00:00 December 10th, 2012|FTC Disclosure, Giveaways, Social Media|3 Comments