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Facebook Branded Content Policy Update March 30 2017

Facebook Branded Content Policy Update - March 2017 On March 30, 2017, the Facebook Branded Content Policy was quietly updated (again). The most significant change is that now only Pages or profiles with access to the Branded Content Tool (BCT) are permitted to post branded content. These are significant changes to both the original policy, which I wrote about when [...]

By | 2018-08-27T10:52:06+00:00 April 5th, 2017|Blogging, Facebook, FTC Disclosure, Social Media|8 Comments

Facebook Branded Content Policy – Update

On October 26, 2016, the Facebook Branded Content Policy was quietly updated. The most significant change was the addition of Verified Profiles to those who can use the Branded Content Tool. But there are a few small changes to the original policy, which I wrote about when the policy was introduced. Facebook Branded Content Policy Update [...]

By | 2018-09-01T14:35:28+00:00 November 16th, 2016|Facebook, FTC Disclosure, Social Media|1 Comment

Facebook Branded Content: What Marketers and Influencers Need To Know

UPDATE: On October 26, 2016, Verified Profiles were added to the Facebook Branded Content Policy, allowing those with a Verified Profile to utilize the Branded Content Tool. Throughout April (2016), the new Facebook Branded Content Policy was introduced to allow those with a Verified Page to post specific types of content. Branded content is not new to [...]

By | 2018-08-27T10:52:04+00:00 May 11th, 2016|Facebook, FTC Disclosure, Social Media|7 Comments

Avoiding Copyright Infringement When Sharing Other People’s Work

Some people like to call it ‘content curation’. Really, it’s just a fancy way to say you want to share work that is not yours. In theory, this sounds like a really nice thing, sharing someone’s work and giving them an audience beyond their own. In reality, though, it’s intertwined with copyright law; which makes [...]

By | 2018-08-27T10:52:04+00:00 March 23rd, 2016|Blogging, Copyright, Facebook, Instagram, Social Media|1 Comment

6 Key Takeaways From 2015 Update to the FTC Endorsement Guides FAQs

For the first time since they were first written in 2009 (and made public in 2010), the Federal Trade Commission (FTC) has updated its "What People Are Asking" page, which is a Q&A-type resource relating to the FTC Endorsement Guides and related online disclosure rules. The update provides further clarification related to how and why [...]

Facebook Update – Like Gating For Promotions To End November 5, 2014

Update for Facebook Promotions Running your sweepstakes or contest on Facebook may look different come November 5, 2014. In announcing updates to the Graph API, Facebook Software Engineer Harshdeep Singh included the Platform Policy changes in a post on the Facebook Developer Blog on Thursday August 7, 2014. While this is a more technical change [...]

By | 2014-08-08T15:02:18+00:00 August 8th, 2014|Blogging, Facebook, Giveaways, Social Media|9 Comments

Creative Commons Licenses Explained In Plain English

  One of the best ways to find usable copyrighted works, especially images, is to find someone who wants to share their work under a Creative Commons license. Since 2002, Creative Commons has been giving creators a way to share their work without having to relinquish copyright or individually license their work. These licenses have [...]

By | 2014-02-14T06:00:38+00:00 February 14th, 2014|Blogging, Copyright, Facebook, Instagram, Pinterest, Social Media|51 Comments

Legal Implications of Facebook Promotion Guidelines

On August 27, 2013, Facebook made sweeping changes to its Promotion Guidelines for Businesses. It's been over 2 years since the last updates to the Facebook Promotion Guidelines. The changes today may significantly change how businesses run promotions on the social network. What are the changes to the Facebook Promotion Guidelines? And how do they [...]

By | 2013-08-28T06:00:39+00:00 August 28th, 2013|Facebook, Giveaways, Social Media|28 Comments

Facebook Promotion Guidelines Updated May 2011

This week, on May 11, 2011, Facebook made some sweeping changes to their promotional guidelines. The Facebook promotion guidelines are much shorter, but still pack a punch. As such, I wanted to highlight the changes.  To see the prior iteration of the guideline, check out my Blog Law post about the prior Facebook promotion guidelines. [...]

By | 2011-05-13T04:00:02+00:00 May 13th, 2011|Facebook, Giveaways, Social Media|37 Comments