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Facebook Branded Content Policy Update March 30 2017

Facebook Branded Content Policy Update - March 2017 On March 30, 2017, the Facebook Branded Content Policy was quietly updated (again). The most significant change is that now only Pages or profiles with access to the Branded Content Tool (BCT) are permitted to post branded content. These are significant changes to both the original policy, which I wrote about when [...]

By | 2018-08-27T10:52:06+00:00 April 5th, 2017|Blogging, Facebook, FTC Disclosure, Social Media|8 Comments

Facebook Branded Content Policy – Update

On October 26, 2016, the Facebook Branded Content Policy was quietly updated. The most significant change was the addition of Verified Profiles to those who can use the Branded Content Tool. But there are a few small changes to the original policy, which I wrote about when the policy was introduced. Facebook Branded Content Policy Update [...]

By | 2018-09-01T14:35:28+00:00 November 16th, 2016|Facebook, FTC Disclosure, Social Media|1 Comment

Facebook Branded Content: What Marketers and Influencers Need To Know

UPDATE: On October 26, 2016, Verified Profiles were added to the Facebook Branded Content Policy, allowing those with a Verified Profile to utilize the Branded Content Tool. Throughout April (2016), the new Facebook Branded Content Policy was introduced to allow those with a Verified Page to post specific types of content. Branded content is not new to [...]

By | 2018-08-27T10:52:04+00:00 May 11th, 2016|Facebook, FTC Disclosure, Social Media|7 Comments

FTC Native Advertising Rules and Guidelines In Plain English

Native advertising rules were released by the Federal Trade Commission as many businesses started to wind down in preparation for the Christmas holiday. Without fanfare, the FTC issued its newest enforcement policy. Clearly aimed at native advertising, the Enforcement Policy Statement on Deceptively Formatted Advertisement, and the associated business guide, were issued on December 22, [...]

By | 2018-08-29T14:12:31+00:00 December 28th, 2015|Business Law, FTC Disclosure, Social Media|0 Comments

6 Key Takeaways From 2015 Update to the FTC Endorsement Guides FAQs

For the first time since they were first written in 2009 (and made public in 2010), the Federal Trade Commission (FTC) has updated its "What People Are Asking" page, which is a Q&A-type resource relating to the FTC Endorsement Guides and related online disclosure rules. The update provides further clarification related to how and why [...]

Your Marketing Promotion Hashtag Is Not Appropriate FTC Disclosure

FTC Disclosure Regardless of the social network, hashtags (the # symbol for those who may not be sure what I'm talking about) are an important way to communicate additional information. Originally created so users can search topics, hashtags are now integral to marketing promotions on social networks. That means PR and brand professionals are thinking [...]

By | 2014-03-31T05:40:32+00:00 March 31st, 2014|FTC Disclosure|16 Comments

2013 FTC Dot Com Disclosure Updates and What They Mean For Marketers

FTC Disclosure and Online Marketing On March 12, 2013, the United States Federal Trade Commission (FTC) released the long-awaited Dot Com Disclosures. The FTC Dot Com Disclosures guide provides guidance for online and mobile advertisers. Last released in 2000, the internet back then looked very different than it does today. Even now, after over a [...]

By | 2013-03-15T06:00:54+00:00 March 15th, 2013|FTC Disclosure, Giveaways, Social Media|16 Comments

FTC Disclosures and You

On December 1, 2009, the Federal Trade Commission (FTC) updated their rules regarding advertising disclosures. It was the first time that the rules specifically brought bloggers under the FTC rules and guidelines. And the blogging world, since then, has been trying to figure out what to do. The FTC provisions are set out in 16 [...]

By | 2011-03-15T07:00:21+00:00 March 15th, 2011|Blogging, FTC Disclosure, Social Media|20 Comments