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6 Key Takeaways From 2015 Update to the FTC Endorsement Guides FAQs

For the first time since they were first written in 2009 (and made public in 2010), the Federal Trade Commission (FTC) has updated its "What People Are Asking" page, which is a Q&A-type resource relating to the FTC Endorsement Guides and related online disclosure rules. The update provides further clarification related to how and why [...]

Contests and Sweepstakes Law: 6 Mistakes You Are Probably Making And How To Fix Them

Contests and sweepstakes are powerful marketing tools. Whether it's a blog, website, or social network there is no shortage of people or businesses wanting to give things away to their community. And why not, people like to win free stuff. When it comes to giving things away and asking people to enter in some way [...]

By | 2018-08-27T10:52:02+00:00 February 12th, 2015|Business Law, Giveaways, Social Media|18 Comments

Facebook Update – Like Gating For Promotions To End November 5, 2014

Update for Facebook Promotions Running your sweepstakes or contest on Facebook may look different come November 5, 2014. In announcing updates to the Graph API, Facebook Software Engineer Harshdeep Singh included the Platform Policy changes in a post on the Facebook Developer Blog on Thursday August 7, 2014. While this is a more technical change [...]

By | 2014-08-08T15:02:18+00:00 August 8th, 2014|Blogging, Facebook, Giveaways, Social Media|9 Comments

Creative Commons Licenses Explained In Plain English

  One of the best ways to find usable copyrighted works, especially images, is to find someone who wants to share their work under a Creative Commons license. Since 2002, Creative Commons has been giving creators a way to share their work without having to relinquish copyright or individually license their work. These licenses have [...]

By | 2014-02-14T06:00:38+00:00 February 14th, 2014|Blogging, Copyright, Facebook, Instagram, Pinterest, Social Media|51 Comments

Pinterest Giveaway Rules: Updated

  In response to questions and uncertainty about using Pinterest to run giveaways, Pinterest has issued an update to its Pinterest for Business Brand Guidelines and Acceptable Use Policy. While the Brand Guidelines are specifically for business users, the Acceptable Use policies apply to all platform users. Together, these new Pinterest giveaway rules should help guide [...]

By | 2013-10-31T06:00:49+00:00 October 31st, 2013|Blogging, Business Law, Giveaways, Pinterest, Social Media|10 Comments