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Sweepstakes Law: What is Equal Dignity

Note: While much of this article is applicable outside of US laws, only US laws and regulations are addressed. While social media platforms have reduced the barriers of running a sweepstakes, contest, or 'giveaway', they've raised the bar on how much entrepreneurs, marketing professionals, social media strategists, agencies, and brands need to know when it comes [...]

By | 2018-08-29T14:11:15+00:00 August 3rd, 2016|Business Law, Giveaways, Social Media|18 Comments

Contests and Sweepstakes Law: 6 Mistakes You Are Probably Making And How To Fix Them

Contests and sweepstakes are powerful marketing tools. Whether it's a blog, website, or social network there is no shortage of people or businesses wanting to give things away to their community. And why not, people like to win free stuff. When it comes to giving things away and asking people to enter in some way [...]

By | 2018-08-27T10:52:02+00:00 February 12th, 2015|Business Law, Giveaways, Social Media|18 Comments

Legal Implications of Facebook Promotion Guidelines

On August 27, 2013, Facebook made sweeping changes to its Promotion Guidelines for Businesses. It's been over 2 years since the last updates to the Facebook Promotion Guidelines. The changes today may significantly change how businesses run promotions on the social network. What are the changes to the Facebook Promotion Guidelines? And how do they [...]

By | 2013-08-28T06:00:39+00:00 August 28th, 2013|Facebook, Giveaways, Social Media|28 Comments

Facebook Promotion Guidelines Updated May 2011

This week, on May 11, 2011, Facebook made some sweeping changes to their promotional guidelines. The Facebook promotion guidelines are much shorter, but still pack a punch. As such, I wanted to highlight the changes.  To see the prior iteration of the guideline, check out my Blog Law post about the prior Facebook promotion guidelines. [...]

By | 2011-05-13T04:00:02+00:00 May 13th, 2011|Facebook, Giveaways, Social Media|37 Comments

Sweepstakes, Contests, and Giveaway Laws Bloggers and Brands Need to Know

  More and more I'm seeing giveaways that may not be fully compliant with federal or state laws governing giveaways. Whether online or off, there are a host of laws that every contest holder must follow or risk significant fines or, in some states, criminal prosecution. Giveaway laws in the U.S. cover sweepstakes, contests, and [...]

By | 2018-09-30T15:08:56+00:00 May 10th, 2011|Blogging, Business Law, Giveaways, Social Media|533 Comments